Tom Fanelli is one of the nation’s leading experts on website development and SEO, SEM, and social media marketing. With almost two decades of corporate and small business experience, Tom travels the country as a featured speaker, sharing his insight on online customer acquisition and lead generation for companies like Intuit, Microsoft, and Sage Software and has worked closely with the Small Business Administration in Southwest Florida. Tom takes a tactical approach to lead generation by maximizing every step of the conversion process through A/B and multivariate testing methods. Because every business is different, he uses concrete data and analytics to make fluid decisions based on fact, not popular opinion. As Google algorithms and online engagements change, Tom keeps his wheels greased by constantly studying, testing, and implementing new SEO and SEM techniques. In his downtime, Tom enjoys music, martial arts, and spending time with his wife and three children in the San Francisco Bay Area.